HR startup GoWorkaBit. Why are we doing this?

Because we strongly believe that people should have the option to choose where, when and with whom they work. How work gets done is changing.

Working is no longer just a way to earn money — people expect more of it. Excitement, knowledge, growth opportunities, and new relationships. They want to work in a new way, with shorter projects and a novel approach that applies to every work field. The regulations and rules that were fine 10 years ago just don’t work anymore. We want to bend those rules — maybe even break some once and for all :)

The GoWorkaBit origin story

It’s a great example of how opportunity and preparation align to create solutions that can change the world.

  1. October 2013

    Garage48 Women Special hackathon

    The “Garage48 Women Special” hackathon took place in October 2013, where Kei pitched the idea and met Gerli, Ethel and Ingrid for the first time. The notion of a more flexible approach to working was dear to their hearts and so the first edition of GoWorkaBit was born in 48 hours. Kristjan participated in the same event as a mentor and joined us a few months later.

    Gerli Ethel Kei
  2. 2013

    One day we came back from a client meeting at the Baltika Group with Kristjan (our CEO today) where we heard the wish for an “action-team” and thought...

    …what the hell, there are a lot of people who need flexible working options and who would be willing to help out when the time is suitable. There has to be a way to connect those two aspects.

    Kei Kristjan
  3. 2012

    Co-Founder Kei worked as an HR Consultant for several years

    She recruited people for different companies and saw the challenges in the HR field. More and more companies needed extra personnel really fast for certain periods to get the work done.


Our team

Interest in the Future of Work is what connects our team. But we also like work to be fun and we want everyone else to have a chance to experience that. We have a dark sense of humor, we want to do things differently and we are not afraid to experiment. Sometimes things don’t go as planned and that is totally fine. We love people.

Sometimes we browse our user profiles and just feel so happy that we're able to unite such a cool and special crowd of people.

Kristjan Vanaselja Co-Founder
Gerli Veermäe Co-Founder
Ethel Voites Co-Founder - Development
Jaana Laas Product Manager
Kati Zoobel Customer Support
Triin Varrak Customer Support
Ann Kindel Customer Support
Heelika Aus Customer Support
Kerly Piirsalu Customer Support
Karli Juhkam Development
Sander Aasmaa Development
Pavel Borunov Development
Rain Uusen Marketing
Anne Raag Sales
Diana Aru Sales
Helen Kokk UI Designer
Kei Karlson Co-Founder

These cool companies and 7315 more trust us

96% of our clients gave us the highest rating there is. And that makes us happy :)
95% of workers we find are excellent. The employers rated the quality of work as very good. That makes both our clients and us happy :)

  • Bauhof
  • Ramirent
  • Valio
  • Bolt
  • DPD
  • Starship

Our backlog is filled with tasks that are a bit annoying, take too much time, but aren't necessarily difficult to do. These are the tasks we outsource to GoWorkaBit users.

Siim Maivel, CEO at Investly